Landing Pages

A few weeks ago I posted at ForumTrends about creating landing pages for your forums. Since then, I’ve been doing some more experimenting to increase my member conversion and AdSense CTR (click-thru-rate). It’s no big surprise, but I found that having a large box with a lot of white space and 18+ size font inviting the user to register results in a significant increase in conversion rate. I’ve also seen a slight bump in CTR for my 336×280 AdSense block next to the text.

Looking at the two different styles in my CrazyEgg heat maps shows a definite increase in the number of clicks in/near the landing page box. You can do a search for “C++ Sleep” on Google to see my landing page in action. Just click the first result and make sure you aren’t logged in to Dream.In.Code.