Seasonal Fluctuations

How do you handle seasonal fluctuations in traffic? Each niche has different seasons and holidays. During the summer, travel sites do very well. In the fall and winter, e-commerce sites, do good. I run a programming site, so during the summer and around Christmas and New Years and spring break my traffic plummets.

I take the off weeks/months to really focus on marketing. I find that when my earnings are down, I’m a lot more motivated to build more links, find sites to advertise on, and plan out my attack for when school is back in. I work on new projects to build more content and try to trim some of the fat from my PPC campaigns so when students are back, I get the most out of my money.

What do you do during the “off” season?