Webmaster Central: Links

The Webmaster Central team at Google announced the new “Links” tab in webmaster tools. This is a big deal because the “link:” operator only returned a sampling of links so you never really knew who was linking to you. Now you can see all the external links and the pages they link to as well as all of your internal links.

Judging from the numbers, Google’s “sampling” is about 1/10th of the actual links pointing at your site. So they are either discounting a lot of links, or the sampling is just that, a sampling.