Second Tier Ad Network

For the past several months, I’ve been trying to find a descent second tier ad network. And by descent I mean one that will serve semi-relevant ads at a CPM above $0.50. They also need to fill about 90%+ of my second tier inventory. I tried several companies including CPX Interactive, RightMedia, and Casale. Here is a quick run down of each:

• CPX Interactive: Served mostly semi-naked girls even though I had “Adult” blocked. CPM was ridiculously low (<$0.10)
• RightMedia: Never did get them to approve any networks for me. Ran over 30,000 PSAs before dropping them like a phat beat
• Casale: Account rep was less than accommodating. Insisted I run them first tier with frequency capping. I realize Casale is more of a first tier, but they weren’t about to beat TribalFusion.

So after spending a month or 2 experimenting, I decided to contact a company I found late last year. LakeQuincy is an ad agency that was originally the ASPAlliance network of sites. Now they represent several sites with a focus on programming and ASP.NET. I’ve only run them for a few days but I’ve been very happy with the results. If they can keep this up and payout on time, I think I’ll keep them in my second tier and even send them a little first tier traffic.